Carnival Cruise Uses GPS for Taxi Advertisment Campaign

By Cruise

Carnival Cruise Lines uses GPS technology to outline the route for cruise vacations to consumers.
Together with ad agency Arnold Worldwide, that is based in Miami Carnival has used GPS to indicate the potential cruisers how near they are to a Carnival homeport.
The advertisments have appeared in New York City on the roof of many taxis.
Carnival cruise company has also used bus station advertisments, exposing the temperature in Caribbean destinations.