American Airlines with a Deal to Sell Seats through Priceline

By Cruise

One of the biggest international flying companies, American Airlines exposed a seat-selection service on Monday that is accessible at Priceline, in a rare example of an additional choice at a website which compares tickets.
The service named Preferred Seats give the opportunity to a client to choose a more desirable seat by him in the front of a cabin begining at $4 per flight. American Airlines offers a 25 per cent discount through Aug 5, to introduce the option.
American Airlines usually sells additional services like seat assignments or food only via their own websites. What is not usual about this service is that it's accessible at a travel-agent web site like Priceline.
"We encourage innovation which improves the travel experience for our clients," told in a statement the senior vice president for air at Priceline, Mark Koehler.
The move is coming at a time when the federal government is creating a controversial rule to require airlines to secure additional fees to the organizations that relay that information to travel agents.
Customer advocates and travel agents claim that airlines need to secure all the fees so which clients might compare tickets quite easier. But airlines contend that organizations named Global Distribution Systems charge too much and have antiquated equipment which can not handle all the choices accessible.
American Airlines set up a pipe to travel agents like Priceline which sidesteps the Global Distribution Systems.
"This offer is a covenant to how clients win when American miht choose to distribute its produce through less expensive and more capable technologies," claims the managing director for sales, operations and distribution of American Airlines, Cory Garner.