Third-largest shipping line CMA CGM and French wooden toys manufacturer VILAC have created a co-branding partnership and have together launched a wooden ‘My First Containership’ toy for children over the age of 3. This beautiful item was created according to large CMA CGM container ships. It was designed by CMA CGM, produced and sold by VILAC.
Image: CMA CGM
This wooden toy will be widely distributed in more than 12 countries including France, the USA, Italy, the UK and Indonesia. It is available to order worldwide through VILAC distributors’ shops and on their websites.
My first container ship is an educational toy to teach children how to stack shapes, and the first container transportation themed wooden toy.
It was designed according to CMA CGM large container ships and was produced by VILAC – the French leading wooden toys manufacturer since 1911. This co-branding partnership between VILAC and CMA CGM is a new step in its brand notoriety reinforcement.
CMA CGM, founded and led by Jacques R. Saadé is a leading worldwide shipping group. Its 470 vessels call more than 400 ports in the world, on all 5 continents. In 2014, they carried 12.2 million TEUs (twenty-foot equivalent units).
CMA CGM has grown continuously, and has been constantly innovating to offer its clients new sea, land and logistics solutions. With a presence in 160 countries, through its 655 agencies network, the Group employs 22,000 people worldwide, including 2,400 in its headquarter in Marseilles.
Source: porttechnology.org