Manila Harbor Center (MHC) has unveiled a new name, logo and website as part of a strategic rebranding initiative in 2024.
MHC, the largest and busiest international bulk and breakbulk operations in the Philippines, has rebranded to Manila Multipurpose Terminal. The rebranding is inspired by the company’s steady growth and to underscore synergies with its owner and parent company, International Container Terminal Services, Inc. (ICTSI).
ICTSI took ownership of Manila Multipurpose Terminal in 2021. Under ICTSI’s management, Manila Multipurpose Terminal experienced a significant leap in productivity resulting from streamlined processes and new technologies. ICTSI’s global brand of port operation has enabled Manila Multipurpose Terminal to leverage new opportunities and navigate the shifting trends in global trade.
“As a subsidiary of International Container Terminal Services, Inc. (ICTSI), we embarked on this rebranding initiative to echo the ICTSI Group’s global standards and industry leadership,” said Phillip Marsham, ICTSI global director for Manila Multipurpose Terminal.
“Manila Multipurpose Terminal embodies a renewed corporate vision that centers on excellence, efficiency and innovation. Embracing ICTSI’s values, we are excited to move forward to a new chapter in general cargo operations in the Philippines,” he added.
Aside from the terminal name change, the company has also introduced a new logo that is more aligned with the ICTSI brand. The refreshed website, www.https://mmt.ictsi.com, provides customers with the information they need about the company and its services.
With an annual capacity of 10 million metric tons, Manila Multipurpose Terminal’s 13.2-hectare facility serves major industries including construction, mining, power, telecommunication, manufacturing and agriculture. The company remains firmly committed to its role in nation building and strives to stay at the forefront of innovation to meet the evolving needs of the market.